Full Historical Audit - Global Fast Fashion Brand
6281
Total No. Of Posts Checked
846
Total No. Of Videos Checked
6M+
Total No. Of Followers
Brand Audit - Instagram & TikTok
Hundreds of Posts, Zero Visibility
A fast fashion brand with over 6.2 million social followers and a team of 150+ people, publishing hundreds of posts each month across Instagram and TikTok. At that volume, the cumulative copyright exposure across their entire content archive represented a significant and largely unmeasured legal liability.
Find Every Violation First
To conduct a complete historical audit of all Instagram and TikTok content, identify every instance of unlicensed music use, and produce an actionable removal report before any enforcement action was initiated.
The Human Review Problem
With over 5,600 posts spanning multiple years, manual review was not just slow, it was fundamentally unreliable. Short audio clips and fragmented music use are precisely the infringements most actively pursued by rights holders, and the ones most routinely missed by human reviewers. A single missed claim from a major label can run to seven figures.
Results
7 Days, Not 4 Months
Our AI completed a full review of 5,600+ posts in 7 days, a task that would have consumed over four months of internal resource and diverted the marketing and legal teams from revenue-generating work.
$21M in Potential Damages Avoided
By identifying and removing infringing content before any enforcement action was initiated, the brand avoided an estimated $21M in statutory damages at a fraction of the cost of our service.
Complete Coverage, No Gaps
Every post was reviewed. No sampling, no shortcuts. Short audio clips and fragmented music use, the infringements rights holders pursue most aggressively, were captured in full.
Reputation Protected
A public copyright lawsuit against a listed brand generates press. Proactive removal kept the brand’s compliance record clean and its public profile intact.
Result
By harnessing the services of Copyright Check, the brand adeptly safeguarded its reputation, ensuring content compliance while reaping both time and cost efficiencies. The strategic use of AI-driven technology not only averted potential legal and PR pitfalls but also exemplified the brand’s commitment to upholding ethical standards in the digital realm, fortifying its stance as a responsible and forward-thinking entity in the fashion industry.
“"The scale of what needed reviewing was genuinely daunting, thousands of posts across two platforms with no realistic way to handle it internally. CopyrightCheck AI completed in days what would have taken us months, and found things we simply would never have caught ourselves."”
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